David&Goliath have a new World Cup campaign for Kia featuring Brazilian supermodel Adriana Lima.
Each spot features Adriana Lima slow-motion walking onto the scene to convert new fans to soccer. In “Man Cave” (featured above) for example, some guys are chilling and watching baseball in their garage man cave when Lima shows up, exits her Kia, changes the channel to soccer and replaces all football and baseball memorabilia with soccer stuff. Because this is Adriana Lima, the guys involved just sit wide-eyed instead of complaining about trespassing/stolen property or wondering how exactly she got her hands on their garage door opener, ending with the tagline, “For One Month, Let’s All Be Fútbol Fans.” You can expect similarly ridiculous scenarios on the gridiron (“Football Vs. Fútbol”) and at a sports bar (“Adriana Lima Brings Fútbol to a Sports Bar”). The three spots will launch in both Hispanic media and general market TV on Thursday 6/12, running on all ESPN properties for six weeks. In addition to the broadcast spots, the campaign also includes radio, print, digital banners, point-of-sale, a dedicated FIFA landing page and social media elements. Stick around for “Football Vs. Fútbol” and “Adriana Lima Brings Fútbol to a Sports Bar,” along with credits, after the jump.
Credits:
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director/Art Director: John O’Hea
Associate Creative Director/Copywriter: Chip Waters
Art Director: Mike Cornell
Art Director: Rojelio Cabral
Copywriter: Andy Sciamanna
Head of Production, Managing Director: Carol Lombard
Executive Producer: Christopher Coleman
Managing Partner, Director of Client Services: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Mike O’Malley
Account Supervisor: Stacy Garibay
Account Coordinator: Lauren Kelley
Executive Director, Head of Planning: Seema Miller
Director Business Affairs: Rodney Pizarro
Business Affairs Manager: Tony Kim
Product Information Manager: Russ Wortman
Production Company: MJZ
Director: Craig Gillespie
President: David Zander
Executive Producer: Emma Wilcockson
Producer: Martha Davis
Editorial: Spinach
Editor: Art Castle
Producer: Jonathan Carpio
Visual Effects: MPC
VFX Supervisor/Lead Flame: Jake Montgomery
Executive Producer: Asher Edwards
Producer: Nicole Fina
Music, Sound Design & Mix: Massive Music
Creative Director: Tim Adams
Executive Producer: Jessica Entner