Two longtime WPP Group employees have been promoted at David. Ricardo Honegger (Rico), who for the last three years was managing director of David Miami, is now chief growth officer of David in the US. Carolina Vieira has been promoted to managing director of David Miami. Both have been with the WPP Group for almost 20 years.
Ricardo Honegger was promoted to chief growth officer of David US while Carolina Vieira was promoted to managing director of David Miami.
“Rico has been responsible for growing David’s client partnerships and his leadership has played a key role in its incredible success,” said Sylvia Panico, global COO at David in a statement. “In his new position, he will be focused on new business in the US market—where David expand its U.S. footprint to New York—including partnerships and opportunities with Ogilvy and WPP. He will also be responsible for David’s image.”
Since January 2020, Honegger has helped the Miami office achieve +35% YoY business growth thanks to creative campaigns for Sour Patch Kids, Dove’s Injectable Billboard, Pennington and Netflix. In addition, Honegger and Vieira’s strategic leadership skills have helped David win key new business including Coca-Cola, Netflix and Pennington, while expanding existing relationships with key clients such as AB InBev and Mondeléz.
Vieira has been with David for 11 years, since the agency was launched, leading clients such as Burger King, Mondelez AB InBev, Nestlé, Toyota, Playstation and Coca-Cola in local, regional and global projects.
“Carol is part of the team that helped found David. (She is a) professional who understands our culture, takes a natural path and takes on a new challenge in the network, helping the agency to grow even more in the American market,” said Panico.