The last time Heinz appeared in the Super Bowl in 2014, Cramer-Krasselt broke a 16-year dry spell for the brand with a few well-placed farts.
This year the condiment giant aims to keep thing a little more high-brow with an army of wieners wearing wieners. No joke. Thankfully, these dogs are adorable with or without their favorite condiment flavorings.
Here’s an extended version of the 30-second spot set to air during the third quarter of Sunday night’s game.
The ad, created by the Miami office of Brazil-based Ogilvy offshoot DAVID, extends the agency’s 2015 efforts to reintroduce the public to Heinz mustard with “Ketchup’s Got a New Mustard.” Utilizing the same characters, a setting that resembles the Swiss Alps and a big dramatic assist from one Harry Nilsson, DAVID officially launches a new campaign titled “Meet the Ketchups.”
“…we tried to find something simple, visual, and fun to communicate that hot dogs can’t resist the great taste of Heinz,” says agency founder and CCO Anselmo Ramos. “So what better way than to introduce the extended Heinz Family than with a Weiner Stampede during the Super Bowl?”
C-K was understandably not too happy with DAVID getting the Big Game assignment this year, but we’re guessing the client will probably not regret its decision. (Not that this has anything to do with the quality of work produced by the respective agencies.)
A fully integrated “Meet the Ketchups” campaign will follow this anthem spot, but you already knew that.
Credits
Agency: DAVID Miami
Founder, Chief Creative Officer: Anselmo Ramos
CD (Copywriter): Russell Dodson
CD (Art Director): Antony Kalathara
Copywriter: Juan Pena
Art Director: Ricardo Casal
Planner: Paul Ramirez
Head of Global Production: Veronica Beach
Sr. Producer: Yamaris Leon
Managing Director, Head of Account Services: Paulo Fogaca
Account Director Carlos Rangel
Account Supervisor: Juan Nunez
Head of Business Affairs Manager: Ann Marie Turbitt
PRODUCTION CREDITS
Production Company: Biscuit
Director: Jeff Low
DP: Dan Holland
Executive Producer: Colleen O’Donnell
Line Producer: Kwok Yau
Casting Agent: Hannah Birkett
Secondary Prod Co: AFS
SecondProd contact: Brin Kushner
Editorial Company: Cut + Run
Edit house contact: Carr Schilling
Editor: Jay Nelson
Assistant Editor: Brandon Iben
Post Producer: Gail Butler
Animation/Graphics Co.: The Mill
Telecine Place:The Mill
Online Place: The Mill
With Whom: Tim Byrd
Record Mix Place: Eleven Sound
With Whom: Jeff Payne
VFX & Design: The Mill LA
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Senior VFX Producer: Kait Boehm
Production Coordinator: Chris Lewis
Shoot Supervisor: Tim Bird
Executive Creative Director: Phil Crowe
Creative Director: Tim Bird, John Leonti
2D Lead Artist: Tim Bird
3D Lead Artist: Nick Lines
2D Artists: Peter Hodsman, Rob Winfield, Remedy Huynh, Sarah Marikar, Anthony Petitti
3D Artists: Danny Yoon, Jacob Bergman, Katie Yancey, Ruel Smith, Fabian Elmers, Monique Espinoza, Jason Jansky, Charles Stoniolo
Colour: The Mill
Executive Producer, Colour: Dee Allan
Colour Producer: Natalie Westfield
Production Coordinator, Colour: Evan Bauer
Colourist: Fergus McCall
Colour Assist: Elias Nousiopoulos + Nate Seymour
ORIGINAL MUSIC
Exec Producer: Suzanne Hollingshead
Sound Design Company: Eleven Sound
Sound Designer(s): Jeff Payne
LICENSED MUSIC
Song Title: Without You
Licensor for Publishing/%: Kobalt Music Publishing America, Inc. 100%
Licensor for Master: Sony Music Entertainment
Term/Media: I year, TV, US and Canada | Internet and Industrial, World. Unlimited versions and lifts.
Territory: US and Canada