Brandweek talks about the latest role that David Duchovny is taking on as spokesman for Johnston & Murphy. The article’s seemingly snarky remark that the new X-Files movie “opened in an underwhelming fourth place among the top ten movies this past weekend, but actor David Duchovny is No. 1 at men’s sportswear, footwear and accessories company Johnston & Murphy” is really a dig at how tough times have gotten for actors looking for decent movie roles.
According to Brandweek, this is part of Johnston & Murphy’s effort to revitalize the brand “by portraying a fresher, more dynamic and relevant image in the marketplace”.
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Sure, that’s what David Duchovny is.