W+K Portland launched a new spot for the Samsung Galaxy S7 starring Danny Glover, entitled, “Time.”
“Time is the most valuable thing there is,” begins the voiceover, accompanied by footage of a cuckoo clock. “Since the beginning of time, there never seems to be enough of it,” he goes on, as two dinosaurs look up to see a comet headed their way. Continuing to wax philosophical about the chronological, the spot gets self-referential with the line, “Our greatest fear is running out of time…and you just spent 34 seconds of it watching this commercial.” Glover comes into the picture in a parody pointing out how time is involved inthe plots of most action movies.
The point of all this time talk? It arrives with the question “So if time is the most valuable thing there is why would you waste more than you have to charging your phone?” Well, they certainly took their time with that one. Joking aside, the spot is fairly entertaining, with Glover’s self-effacing performance the clear highlight. And while the delivery could have been a little quicker (to be fair, there are also 30 and 15-second versions) it does convincingly sell the phone’s wireless charging feature and longest-lasting battery.
The spot made its broadcast debut last Sunday during game seven of the NBA Finals. Additional ads in the campaign will follow shortly.
Credits:
W+K PORTLAND
Creative Directors: Craig Allen/Jason Bagley
Copywriter: Derek Syznal
Art Director: Brandon Mugar/Croix Gagnon
Executive Producer: Erika Madison
Producer: Shannon Worley
Account Director: Mimi Kim
Account Supervisor: Phil Williams
Executive Creative Directors” Mark Fitzloff/Joe Staples
Strategist: Renny Gleeson/Bruno Frankel
Project Management: Laurie Holtz/Amanda Rudolph
Business Affairs: Teresa Lutz/Amber Lavender
Director of Integrated Production: Patty Brebner
Production Company: Imperial Woodpecker
Director: Stacy Wall
Executive Producer: Doug Halbert
Producer: Anita Wetterstedt
Editorial Company: Whitehouse Post
Editor: Lisa Gunning
Asst Editor: Sam Perkins
Post Producer: Jennifer Mersis
Post Executive Producer: Joni Williamson
VFX Company: MPC LA
Creative Director: Paul O’Shea
Visual Effects Supervisor: Michael Gregory
VFX Executive Producer: Elexis Stearn
VFX Color Producer: Meghan Lang
VFX Producers: Brian Friel/Deepanjali Signh
Color Producer: Rebecca Boorsma
Colorist: Mark Gethin
VFX Team: Andre Arevalo,Oliver Caiden, Rodrigo Jimenez, Ryan Taylor, Tim Kafka, Steward Burris, Patrick Manning, Yuichiro Yamashita, George Saavedra, Kunal Sarkar, Anbarasu E, Inigo Vimal Roy, Sugumar S, Sabanayagam V, M. Vijaya Kumar, Mithun Alex
MUSIC + SOUND DESIGN
Sound Company: Lime
Sound Designer: Rohan Young
MIX
Mix Company: LIME
Mixer: Rohan Young
Producer: Susie Boyajan
Audio Assistant: Ben Tomastik