Freeform jazz fills and frenetic dance moves converge in a new spot from London-based content crowdsourcing company MOFILM for Bose and its almighty noise-cancelling headphones.
In this clip, directed by OPC’s Max Sherman, we’re reintroduced to 11-year-old hip-hop dancer Taylor Hatala, who broke out last fall on YouTube with her interpretation of Nicki Minaj’s “Anaconda.” After racking up over 13 million views (and counting) for that one and earning appearances on the likes of Ellen, Hatala now brings her energetic stylings to this piece of branded content, set in a Toronto space to the rapid-fire drumming of noted UK jazz/avant-garde percussionist Steve Noble.
Regarding the spot, dubbed “Music is My _”, director Sherman says:
“I wanted to do something different, and I wanted to push Taylor out of her musical comfort zone to see what she would come up with. Taylor and her choreographer, Alexander Chung, choreographed and rehearsed a routine, and I couldn’t be happier with the way it turned out. She’s tantalizing to watch.”
Millions of viewers apparently agree.