For those who happened to catch last night’s way-too-long Celebrity Apprentice, you might’ve seen a certain familiar ad man from Chi-town. Yep, that stoic fella on the right is Dan Fietsam, CCO at Energy BBDO, which counts Dial as one of its clients. So appropriately enough, Fietsam played co-judge (alongside Dial’s Erick Dickens) for a competition amongst the two teams to create the best 30-second spot and 10-second “viral” for Dial’s Right Guard brand which would star NBA legends Scottie Pippen and Clyde Drexler.
Rather than spoil it for you, check out the full show after the jump to catch among other things Fietsam’s rarely wavering facial expression (around the 53:00 mark) during the teams’ presentations. Perhaps playing the straight man to the giggling client, the CCO said he “had a lot of fun”, though you’d never guess from reactions like the ones above or below, which Bret Michaels brilliantly described as “sto-fusion.”
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