Fridays here and across every industry that appreciates summer mean doing things differently than during the rest of the week. For BMW, every day is a Friday — and that kind of thinking is what’s lead them to create cars like Gina.
The vehicle is astonishing. Designers replaced the metal “skin” used in traditional vehicles (unless you drive a Saturn — the outside of those things is some kind of plasticy-hybrid) with a cloth material. BusinessWeek covered the new car, and added some interesting insight.
Could changing a car’s shell impact the way we think about automobiles? Current gas prices indicate a need for adaptation. The skin is supposedly less costly to manufacture, doesn’t need paint, and in a crash won’t turn a vehicle into a metal cage (well, less so than before).
Is there a market for this kind of car?. What would an ad look like? Will buildings and computers one day have a fabric shell?