Dallas-based agency greenlight hired Todd Lancaster as a creative director, tasked with leading projects across the agency’s client roster, which includes La Quinta Inns & Suites, Gold’s Gym and La Cantera Resort & Spa. He will report directly to chief operating officer Olivia Cole, who was promoted to that position this summer, rounding out an executive leadership team that also includes founder/CEO Erik Herskind.
“We have worked hard to evolve our agency, our services and our approach to connecting brands with customers,” Cole said in a statement. “Todd is going to be a key player in keeping that evolution running, inspiring big ideas and keeping greenlight (and our clients) at the forefront of conversation.”
Lancaster joins greenlight following over five years at Fort Worth agency Schaefer Advertising Co., where he served as vice president, creative director. Prior to joining Schaefer he spent two and a half years as a group creative director at Purple@Epsilon, and four years as a creative director at The Marketing Arm before that.
“You can feel greenlight’s energy before you walk in; there’s a passion within these walls that I can’t wait to be a part of,” Lancaster said. “It’s clear these guys are on their way to something big, and I’m ready to jump in and make some great work happen.”