Dagger Wins Another Social Media Agency of Record Assignment

By Erik Oster 

Shortly after winning social media AOR duties for Atlanta’s Sweetwater Brewery, Dagger has picked up another Atlanta-based client.

American Cancer Society has selected Dagger as its social media agency of record.

“We couldn’t be more excited for the opportunity to produce groundbreaking work for such beloved brands,” Dagger CEO Mike Popowski said in a statement. “Our nimble approach to strategic content development and production fits their needs exceedingly well.”


Dagger will be tasked with launching a comprehensive social media campaign and content strategy, and monthly content across platforms including Facebook, Instagram, Twitter and YouTube, as well analytics and optimization.

The appointment follows American Cancer Society launching its first brand campaign since 2015 last September, after selecting The Richards Group as its agency of record in January of 2017.

In addition to recently picked up social media agency of record duties for Atlanta brewery Sweetwater, Dagger also moved into a new office.