The 007 winks continue in this latest Dwyane Wade-starring spot from W+K’s “Dominate Another Day” campaign for Jordan Brand. This time, Flash learns from his sidekick H (guess Q was already taken) about the techy upgrades that have been made to his game shoes and testing them in H’s state-of-the-art obstacle course.
What is the objective behind this whole mission/campaign, besides obviously selling the sneaker? It’s about D-Wade bringing the championship rings back to Miami–though that’s as far-fetched an idea as a hoverboard if the Heat keep losing to Boston like they have been. Noam Murro once again gets behind the camera for this clip–which marks one of W+K New York’s last creative efforts during the Austria/Proudfoot era–and Trent Reznor’s cohort, Atticus Ross, returns to compose the score.
Full credits after the jump.
Creative Directors: Andy Ferguson and Kenzo Digital
Copywriter: Andy Ferguson
Art Director: Kenzo Digital
Director of Strategic Planning: Stuart Smith
Account Team: Julian Cheevers, Matt Ahumada, Kelli Hogan
Executive Creative Directors: Kevin Proudfoot and Jerome Austria
Agency Head of Content Production: Gary Krieg
Broadcast Producer: Dan Blaney
Media Planning: Alissa Jenkins, Greg March, Julia Iafolla
Production Company Biscuit Filmworks
Director: Noam Murro
Executive Producer: Shawn Lacy
Line Producer: Jay Veal
Director of Photography: Simon Duggan
Production Designer: Jonathan Beard
Online Conform Company Animal Logic
EDITORIAL
Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler Assistant Editor Ryan Steele
Post Executive Producer: Melissa Miller
VFX Company: Animal Logic
Composer: Atticus Ross
Sound Designer: Brian Emrich/Trinitite Studios
Mix Company: Lime Studios
Mixer: Loren Silber
Producer: Jessica Locke