While not quite on the the ambitious (or notorious) scale of Campfire’s True Blood campaign, the CW’s own marketing effort to plug its brooding, fang-filled soap The Vampire Diaries does take a bite out of (*sigh* pun intended) some of the former’s components and strategy.
The New York Times reports that the also-ran network is also pushing faux products (ala Tru Blood) like “Fang Floss” as well as online games, widgets and a blood drive (which actually apes the Saw marketing) for a show that appears to be an undead version of Dawson’s Creek. The tweens who love Twilight are surely ready to scream.
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