Eliot Mess is out and David Paterson is in. Brad Harrington is out. Walter Smith is now in over at Sf agency, Cutwater. Cutwater has been around since 2007, contains ECD Chuck McBride and created the latest Jeep campaign, in case you’ve been living beneath a rock.
The new El Presidente has been in the business for three decades having worked for Chiat/Day in both the San Francisco and Los Angeles offices in the 1980s. In the 1990’s he was with Hal Riney & Partners and then bounced back to TBWA\Chiat\Day in the early 2000s. The last three years were spent as the Executive Managing Director of TBWA\G1-Europe located in Paris.
We don’t know anything about Smith really, but doesn’t he sound like he’s got a firm resume? We say congrats and good luck!