Former Ground Zero partner/executive creative director Curt Detweiler has taken on the newly created title of EVP/ECD at McCann Erickson North America.
The marks the first appointment for new McCann NA president Robert LePlae, who like Detweiler is a TBWA\Chiat\Day alum. At Chiat, both execs worked on the Mars business in New York while Detweiler also served as creative director in LA running Nissan.
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By joining McCann, Detweiler becomes a member of the network’s Global Creative Collective and will oversee creative work in San Francisco, Detroit, LA and Canada (but not New York). Detweiler will be based in the SF office which despite its troubled recent history is still considered by McCann to be the agency’s North American leadership hub.