Critical Mass Promotes Pair to GCD Roles at Chicago Office

By Erik Oster 

Global digital experience design agency Critical Mass promoted Jeremy Hlinak and Amy Haiar to roles as group creative directors at the agency’s Chicago office, effective immediately. Both Hlinak and Haiar, who were formerly creative directors, will be among seven group creative directors at the agency globally, and will report to Julia Perry, senior vice president and general manager of Critical Mass Chicago and chief creative officer Conor Brady.

Haiar joined Critical Mass in 2009, following a two year stint at iCrossing as a creative director. Prior to that, she spent two years at as a senior art director and a year at Gams Group as an art director. Over the course of her career, she has worked with clients including Nike, United, HP, Vail Resorts, Starkist, Energizer and 3M.

Hlinak arrived at Critical Mass in March of 2007, following a brief stint interactive for Greenhouse Communications/Uncommon Thinking. Prior to that, he spent almost four years as an art director at Modern Luxry, which followed a two-year stint in the same role at UR Chicago. He has worked with clients including Budweiser, Harley-Davidson, Illinois Lottery, Greater Miami Convention and Visitors Bureau and the Las Vegas Convention and Visitors Association.