Critical Mass Promotes Amanda Levy to Global Chief Client Officer

By Erik Oster 

Omnicom agency Critical Mass promoted Amanda Levy to the newly-created role of global chief client officer. In the role, Levy will be tasked with overseeing client services across the agency’s dozen global offices. 

Levy has spent the past two years serving as chief marketing officer for Critical Mass. She originally joined the agency as director of integration in August of 2006. A year and a half later she was promoted to business development director and was named senior vice president, group director nearly three years after that. She was then named general manager at the beginning of 2014 and CMO a little over a year later. Before joining Critical Mass she spent nearly a year and a half as director of digital for OMD’s West Coast operations, following nearly five years with Dell as senior manager, online marketing.

“As Critical Mass continues to grow, this Client Services role will be an important part of ensuring that everything we do adheres to the same consistent level of quality,” Critical Mass CEO Di Wilkins said in a statement.  “Amanda Levy’s 10 years with Critical Mass position her uniquely for this role. She has a keen understanding of our people and our business in every office and region, and clients who already know and value her.”

“More than ever, brands need a digital partner that can do two things: deliver innovative, meaningful customer experiences that drive business results, and bring a client service mindset based on accountability, honesty, and excellence,” added Levy.  “To have the opportunity to drive that kind of dynamic relationship is both humbling and tremendously exciting.”

Critical Mass also announced a series of four additional promotions. Di Heun was elevated from vice president to senior vice president, business development. Asia Pacific general manager Andrea Lennon is relocating to London to serve as senior vice president, managing director, London and Hong Kong. Finally, Michael Stern and Andrea Wood, formerly of social and word of mouth agency Zocalo Group, which Critical Mass recently acquired, will now serve as senior vice president, client partner.