After receiving over 530 entries and over 75,600 votes in two weeks time, judges including TBWA chief digital officer Colleen DeCourcy picked CP+B’s Rachel Wolak and JWT Manchester’s Andrew Dobbie as the winners of the Cannes Lions 48 Hour YouTube Ad contest.
The brief was to promote the competition’s charity partner WaterAid and get viewers to sign the organization’s petition demanding that world leaders don’t ignore water and sanitation when they meet to review the progress of the Millennium Development Goals in September. Wolak, whose winning work we covered here, and Dobbie, whose submission is above, will now comprise “Team YouTube” and get all-expenses-paid trip to Cannes to compete in this year’s Young Lions Film competition. Nice one.
More: “Cannes Lions Semi-Classics: Pedestrian Council of Australia”