In an email sent out to subscribers yesterday, Creativity announced that it will be “integrated” with sister publication, AdAge.
“In continuing efforts to better serve our readers and
the increasingly important topic of creativity, Creativity
Magazine will be integrating with its sister publication, Advertising Age.Advertisement“What this means to print subscribers: Creativity Magazine
will no longer publish in its current quarterly form. Much
of the content that was covered in the print magazine will
now appear in print form in Advertising Age.
The publication’s Web presence, Creativity Online, will largely remain unchanged.
“Creativity Online will remain the industry hub that it is. The site is the premier daily showcase of the best work from every creative discipline and from every creative center around the world. The site will function as it always has for our viewers (actually, it will function better. More on that below). Now, however, the site’s content will also be served up to Ad Age’s large and influential audience of marketers, agencies and media companies.”
Crain’s, the governing body for AdAge and Creativity, is not the only media-publication to reorganize. AdWeek Media Group laid off 19 staffers last October. WebMediaBrands, the owner or Mediabistro and AgencySpy, has sold off portions of its business over the last year, including Jupiter Images and Internet.com.