72andSunny hired Nick Kaplan as creative director.
He joins the agency from Barton F. Graf, where he has served in various roles as a copywriter, creative director and group creative director since joining the agency 2014.
After the agency picked up creative duties for vodka brand Ketel One last September, Kaplan served as one of two group creative directors on the agency’s “You Don’t Understand, It Has to Be Perfect” campaign for the brand. Previously, he has worked as a creative director and copywriter on the agency’s work for pest control brand Tomcat, as well as Bai Drinks.
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Before joining Barton F. Graf he spent nearly three years as a copywriter with W+K New York and has also served in that position with Amalgamated and BBH New York.