Crispin Porter + Bogusky has hired Mark St. Amant to serve as a creative director in its Boulder headquarters for the second time. He will focus on the U.S. portion of the Infiniti account.
St. Amant has worked in the industry for 25 years and has longstanding ties to the CP+B organization via chief creative officer Ralph Watson, with whom he worked on ESPN, McDonald’s and other accounts at his first agency job at Arnold Boston.
After writing copy at Greenberg Seronick & Partners (which became Allen & Gerritsen Boston) and JWT Atlanta and living abroad in Florence, he joined the CP+B team in Boulder for the first time in 2009 as a global creative director on the Microsoft account. He subsequently played a significant role in developing the “I’m a PC” campaign and spent nearly two years with CP+B before leaving to help launch nearby agency Grenadier.
During his nearly four year tenure there, he served as partner and co-CCO, helped grow the office to 20 people and contributed to winning pitches for SunnyD, Coinstar, Woody Creek Distillers and other clients. He left that shop in March and freelanced for various agencies including CP+B before joining its full-time staff.
Beyond his advertising work, which has been recognized at most major awards shows, St. Amant has also written two books about fantasy and semi-pro football, contributed to various journalistic endeavors and appeared on television — as recounted in the “Sports Dork” section of his portfolio site.
His hire follows a few standard rounds of revolving door at CP+B Boulder: six creatives, producers and account managers who had worked on the Domino’s account left this summer to launch Work in Progress, and Watson promoted four new CDs last month.