Cramer-Krasselt hired industry veteran Ryan Haskins as senior vice president, media engagement director, tasked with leading and managing media efforts out of its New York office.
“I am excited to join the integrated and collaborative team at C-K where there is always an emphasis on incorporating data and real-time thinking into business decisions,” Haskins said in a statement. “I believe there is great potential when media is not a siloed practice but is part of the process from start to finish. C-K’s vision to Make Friends, Not Ads really resonates with me.”
“Ryan is a results-driven leader who fully understands and embodies the C-K integrated business model,” Cramer-Krasselt New York executive vice president, general manager Nancy Aresu added. “His proven track-record of innovation, client service and working at creatively driven shops combined with his personality will ensure the media department in NY is poised for success. We are excited for Ryan to join our dynamic agency in a leadership role.”
Haskins joins the agency following a period as a freelance consultant. Prior to going freelance he served a brief stint as director, media and communications at FIG. Before that he spent over a decade at Wieden + Kennedy, most recently serving as group media director out of W+K New York, working on media buying and planning across its Booking.com, Equinox, Nike Jordan and Wealth Simple brands and communications planning for Verizon, Spotify, Sprite and AB InBev’s MixxTail. Prior to joining W+K Portland in 2006, he spent two years as a media planner out of Crispin Porter + Bogusky’s Miami office, working on Burger King, IKEA, Slim Jim and Borders.