Cramer Krasselt launched a campaign promoting Knott’s Berry Farm’s annual Knott’s Scary Farm event with a series of short horror videos for broadcast and online.
Created in collaboration with production company Vitamin Pictures, the gritty videos are populated by creepy clowns, demented dentists and hungry zombies, giving viewers an idea of what to expect at Knott’s Scary Farm. In “Clown,” for example, the camera follows a woman as she makes her way through a creepy abandoned room with children’s toys and balloons strewn across the floor. As she turns a corner, a demonic looking clown pops out to greet her. The spot ends with the tagline, “Whatever you’re imagining, it’s here.”
“It was great to be hired to make these little horror films for Knott’s,” Vitamin Creative Director Danny DelPurgatorio says. “There were severed heads, body parts, blood and gooey stuff all over the place. It was a dream come true.”
Credits:
Cramer-Krasselt
Will Meyers, Producer
Pat Hanna, Creative Director
David Vaca, Art Director
Tom Katers, Writer.
Production: Vitamin
Danny DelPurgatorio, Director
Larissa Berringer, Executive Producer
Melody Hinkley, Line Producer
Chris Vinopal, Director of Photography
David “Big” Krause, Production Designer
Cirque FX:
Rob Foster, Art Director
Danny DelPurgatorio, Compositor
Michael Siegel, Concept Artist/3D Generalist
Francis Vallejo, Storyboard Artist
Andrew Maggio, Editor
Fred Keller, Colorist
Lauryn Grimando, Associate Producer