Cramer Krasselt Gets Scary for Knott’s Berry Farm

By Erik Oster 

Cramer Krasselt launched a campaign promoting Knott’s Berry Farm’s annual Knott’s Scary Farm event with a series of short horror videos for broadcast and online.

Created in collaboration with production company Vitamin Pictures, the gritty videos are populated by creepy clowns, demented dentists and hungry zombies, giving viewers an idea of what to expect at Knott’s Scary Farm. In “Clown,” for example, the camera follows a woman as she makes her way through a creepy abandoned room with children’s toys and balloons strewn across the floor. As she turns a corner, a demonic looking clown pops out to greet her. The spot ends with the tagline, “Whatever you’re imagining, it’s here.”

“It was great to be hired to make these little horror films for Knott’s,” Vitamin Creative Director Danny DelPurgatorio says. “There were severed heads, body parts, blood and gooey stuff all over the place. It was a dream come true.”



Will Meyers, Producer

Pat Hanna, Creative Director

David Vaca, Art Director

Tom Katers, Writer.

Production: Vitamin

Danny DelPurgatorio, Director

Larissa Berringer, Executive Producer

Melody Hinkley, Line Producer

Chris Vinopal, Director of Photography

David “Big” Krause, Production Designer

Cirque FX:

Rob Foster, Art Director

Danny DelPurgatorio, Compositor

Michael Siegel, Concept Artist/3D Generalist

Francis Vallejo, Storyboard Artist

Andrew Maggio, Editor

Fred Keller, Colorist

Lauryn Grimando, Associate Producer