It’s been some time since we’ve heard from Craig Markus, the former McCann Erickson EVP/ECD who spent a decade at the agency and then went on to form creative shop Rage, Grace & Partners.
Now, the creative vet has moved on to assume the CCO role at the New York City office of Cramer-Krasselt. Markus takes over at C-K NY for Larry Hampel, who spent a decade in the agency’s Big Apple branch as creative head and currently works as a freelancer. This hire follows the January appointment of former Y&R CCO Ken Erke to lead the C-K team in Chicago.
Over the course of his career, he has helped spearhead the McCann agency TAG and launched Xbox over a decade ago. In the 90s, he also held creative roles at Ogilvy and Deutsch, where he worked on Snapple, Foot Locker, and Tommy Hilfiger (among others).
For a glimpse at what was going on the Effie/CLIO/Webby-winner’s mind in the summer of 2013, check out the video below: