CP+B Parts Ways With One of Its Top Strategists

By Erik Oster 

Following the appointment of Eric Zuncic as North American chief strategy officer this summer, CP+B has parted ways with chief strategy officer Jason De Turris. An agency spokesperson confirmed that he would no longer be with the agency as of last week.

CP+B promoted De Turris from VP/executive planning director to chief strategy officer in December of 2014. In that role, he was tasked with relocating to Hong Kong, leading strategy on the global Infiniti account and helping the agency build its HK office.

When announcing the arrival of Zuncic (who previously head of strategy at Mekanism), CP+B said that the two co-CSOs would work “in partnership,” with Zuncic based in Boulder and De Turris based in Hong Kong.


The departing strategist originally joined CP+B as vice president, executive planning director in June of 2011 after spending more than four years as a planning director with JWT. That followed a two-year stint as a senior planner with Deutsch and three years in the same position with Ogilvy & Mather. De Turris also spent five months as a professor of strategic communications at Columbia University in 2011.

It’s currently unclear whether CP+B plans to replace De Turris in the Hong Kong role, whether Zuncic will take on additional responsibilities in his absence, and whether the move signifies a shift in CP+B’s overall strategy for the region.