Just over six months after she was promoted to president and CEO of MDC Partners (where she spent only seven months as global executive chairman), Lori Senecal will fill the newly-created role of global CEO at MDC agency CP+B.
Senecal, who will simultaneously retain her chief position at MDC, will now also oversee CP+B’s (unspecified) expansion plans, coordinating operations at the agency’s eight offices around the world; Crispin’s recent Inifiniti win is the operative case study.
The release calls Senecal, who directed global innovation at McCann before running its New York office and spent several years with kbs+ before the 2014 promotion, as “a pioneer in embracing technology, innovation and invention on a global level.”
She will work directly with Chairman/Chief Strategist Chuck Porter.
Here’s her take:
“It’s an honor to be asked by Chuck Porter to work alongside him and the CP+B leadership team. I look forward to playing a significant role in the global growth of the agency, by working with the exceptional talent across offices.”