CP+B announced today the hiring of Jay Gelardi as digital executive creative director.
Prior to joining CP+B, Gelardi was digital creative director at Sydney-based agency The Monkeys. During his time there he helped lead the agency to six “Agency of the Year” titles from awards shows and Australian advertising publications. Before The Monkeys Jay spent eight years at Agency Republic, London. He has worked with brand including IKEA, Intel, Mercedes, PlayStation, Samsung, Smirnoff and The BBC. Additionally, in 2008, Jay set up Republic Film, “a production company specializing in interactive film and animation,” and in 2011 he co-founded “a Twitter-based charitable venture that translated people’s foul-mouthed tweets into donations to good causes” called Charity Swearbox.
“The Digital ECD is a critical role at CP+B,” said Ivan Perez-Armendariz, executive vice president/chief digital officer, CP+B. “We’re at our best when it’s filled with someone that has made the choice to live and breathe digital 100% of the time. Jay is someone who really understands that the book of advertising conventions is being rewritten almost on a daily basis. We are thrilled that he is here to help us continue to rewrite that book.”
CP+B’s recent digital work includes a partnership with NBC launching the overall digital experience for NBC’s “The Tonight Show Starring Jimmy Fallon,” as well as the digital transformation of Domino’s.