CP+B L.A. Is Taking PayPal to the Super Bowl

By Erik Oster 

CP+B L.A., which won the PayPal account this June (we had a bit of difficulty confirming the news with the dream client) is now creating the brand’s debut Super Bowl ad, surely the first step toward a utopian future powered by bitcoin, self-driving electric cars and space tourism.

The ad in question will be 45-seconds long and air during CBS’ broadcast of the February 7 game, pitching the brand’s “global vision for the future of money,” Adweek reports. It will air during the first quarter of the game, according to MediaPost. CBS is reportedly charging $5 million for a 30-second advertising slot. 

In a statement, PayPal vice president of global brand marketing Greg Fisher said “This ad is more than a commercial, it’s our opportunity to introduce the world to PayPal’s vision for the future of money and to empower people and businesses to move and manage money securely, efficiently and affordably.”

Clearly the ad’s emphasis will be on the brand’s new business model now that it has separated from eBay, as many viewers still likely associate the two brands. The ever-secretive brand wouldn’t release more details than that but it’s possible more could be revealed before the lead up to the big game. The news comes on the heels of Acura announcing it would be returning to the Super Bowl after a three-year absence with a new spot from MullenLowe.