CP+B, IKEA Say Hello

By Michael Musco 

Using Lionel Richie’s over-dramatic ballad “Hello” as the basis, this latest spot from CP+B Canada attempts to convey that any space can be beautiful and convenient if you go with IKEA furniture. You’ll never guess what the name of this spot is entitled. Yup, its “Hello.”

IKEA does have some pretty nice furniture and I’m sure the majority of you all have something IKEA in your home. The only bummer is having to put all that stuff together by hand. Their dressers are a bitch to assemble. Maybe it provides some sense of accomplishment by being hands on but wouldn’t you honestly just want it delivered already put together?

More: Ogilvy, IKEA Seek to Improve Life