CP+B Execs Split to Form MADE

By Kiran Aditham 

Crispin Porter + Bogusky perhaps took a hit as of late as Dave Schiff, Scott Prindle and John Kieselhorst left the agency to form their own shop called MADE, which was created to support “a resurgence in American manufacturing.”

Regarding the split from CP+B and formation of their new shop, which is capitalizing on the “buy American” trend, Schiff says in a statement, “CP+B is a great agency and I could never see myself leaving to go to another agency, but this is a mission. We work a lot in advertising, and I want to put every hour into building something I’m deeply committed to.” Schiff continues, “More than 5.5 million U.S. manufacturing jobs have been lost or outsourced since 2001, yet if the average American spent just 1 percent more on American-made goods and services, it would create 250,000 new jobs. We feel like we can help make that happen and more.”

During his time at CP+B, Schiff served as VP/ECD while Prindle, who spent six years at the Boulder-based operation and was considered an “original architect” of the agency’s digital process, spent the last two two-and-a-half as VP, executive technology director. Kieselhorst, meanwhile, served as executive design director and together, the trio worked across a range of Crispin clients including Coke Zero, Volkswagen, Burger King, Sprite, Domino’s, MINI Cooper and Best Buy.

The central concept of the group’s new “America! Fuck Yeah!”-themed agency is an integrated consumer/brand community.