Crispin Porter + Bogusky announced that Colin Drummond has been named VP, Director of Culture and Business Insights. The department was previously known as Cognitive and Cultural Radar. Can you imagine? Good thinking CP+B with that whole name change thing. NASA you are not.
Drummond has been at the shop since 2004 and has 17 years of experience in the biz. We’ve seem him speak and the man has his eye on the right prize. Colin is charged with expanding the agency’s research and planning capabilities to include strategic business analytics.
Alex Bogusky said: “His [Colin] focus on more analytics capabilities will allow us to build brand strategies that perfectly mesh with business strategies. And that means we can offer our clients more marketing tools. Great advertising. Great content ideas. Great packaging ideas. Great product ideas.”
Born and raised in Montreal, Colin studied Drama, English Literature and Anthropology at University of Toronto. He then spent the next 9 years in Toronto’s advertising industry, developing campaign strategies for clients like Coca Cola. Colin headed to San Francisco during the dot com boom in 1999. Colin seems like a nice guy, right?
Colin will report to John Winsor who also has a new title, VP, Executive Director, Strategy and Product Innovation. As well, Tom Birk moves from, VP, Co-Director, Cognitive and Cultural Radar to an expanded role within the MDC Partners network where he will serve in the newly formed position of Director, Strategic Partner Initiatives.
The advertising industry is full of titles. Director, Executive Director, VP Executive Director, Associate Director, etc. We’re giving ourselves a little bump. Please refer to us from here on out as Her Eminence Executive Director, VP of Advertising Spyness.