CP+B tips its hat to Ferris Bueller’s Day Off in its latest campaign for Domino’s, celebrating the chain’s delivery app.
The campaign stars Stranger Things‘ Joe Keery in a pair of spots directed by Arts & Sciences’ Matt Lenski, in a role that is a clear homage to Matthew Broderick‘s role in the 1986 hit.
In “Home For Pizza,” Keery gets an alert from Domino’s Pizza Tracker saying his pizza is ready (presumably after skipping school) and starts running across suburban lawns, jumping hedges and dodging other obstacles en route to get home in time for the pizza to show up at his door. Along the way, you may notice a certain Bueller character make a brief cameo.
The 30-second “Life Moves Fast” similarly echoes the 80s classic, with Keery asking how he can go without Domino’s on such a day, using Amazon Echo’s Alexa to order a pizza and tracking the delivery’s progress.
“We know that customers find the Domino’s Tracker to be a fun part of ordering from Domino’s, so we tried to capture their excitement in this new ad,” Domino’s vice president, advertising Karen Kaiser said in a statement.
“We knew for sure that that actor that was going to take the place of Ferris Bueller, he had to be great,” CP+B executive vice president, creative director Tony Calcao told AdAge. “This being an iconic movie we knew we had to pay homage to it and not deviate, not change it and put our own kind of spin on it outside of using Joe Keery and maybe making it a modern adaptation.”