CP+B Brings Back Captain Obvious for Hotels.com

By Patrick Coffee 

More than a year after his contentious debut, “Captain Obvious” returns for the latest Hotels.com campaign by Crispin, Porter and (not) Bogusky.

In the main spot — directed by Ted Melfi of recent Bill Murray vehicle St. Vincent — Captain Obvious notes a classic comic trope: a hapless, helpless man locked outside of some room/building or another without the benefit of clothing to cover his naughty bits.

There’s a twist at the end or, rather, the bottom of this ad:

In addition to that :30, the campaign also includes a series of “Gym” shorts designed to air in conjunction during the same program. Here they are in one clip:

So Captain Obvious is a fan of the hard sell…and he’s realistic about his workout goals.

He also frequently shares his version of Deep Thoughts on the social media:

Hotel booking site commercials, on the other hand…

 

Can’t Hide

ORMAL CLIENT NAME: Hotels.com

CAMPAIGN TITLE: The Obvious Choice

EXECUTION TITLE: Can’t Hide

AGENCY: CP+B

CHIEF CREATIVE OFFICER: Ralph Watson

EXECUTIVE CREATIVE DIRECTOR(s): Dan Donovan

  1. ART DIRECTOR(s): Nicole Karalekas, Bryan Denman
  2. COPYWRITER(s): Ross Saunders

DESIGNER: Ryan Dixon

INTEGRATED HEAD OF VIDEO: Kate Hildebrant

EXECUTIVE INTEGRATED PRODUCER: Deb Drumm

SENIOR INTEGRATED PRODUCER: Jessica Coccaro

PRODUCTION COMPANY & CITY: Brother, Los Angeles

DIRECTOR: Theodore Melfi

HEAD OF PRODUCTION (PRODUCTION CO): Monica Reimold

CEO, EXECUTIVE PRODUCER (PRODUCTION CO): Rich Carter

PRODUCER (PRODUCTION CO): Sean Hobbs

DIRECTOR OF PHOTOGRAPHY: John Lindley

POST PRODUCTION & CITY: Method Studios, New York

EDITORIAL COMPANY & CITY: Cut+Run, New York

EDITOR: TG Herrington

SOUND DESIGN COMPANY & CITY: Sonic Union, New York

EVP/MANAGING DIRECTOR: Danielle Whalen

ACCOUNT DIRECTOR: Adam Barger

CONTENT SUPERVISOR: Brice Tomlinson

CONTENT MANAGER: Alyssa Fitterer

BUSINESS AFFAIRS: Chris Herrington

COGNITIVE ANTHROPOLOGIST: Brian O’Connell

CLIENT TITLE & NAME(s): Neha Parikh, VP/General Manager, North America, Mike Wolfe, Sr. Director of Brand Marketing, Nick Hayes, Director of Advertising, Melissa Nguyen, Brand Manager

 

Gym: Spring Break Sale Serial

FORMAL CLIENT NAME:                Hotels.com

CAMPAIGN TITLE: The Obvious Choice

EXECUTION TITLE: Gym: Spring Break Sale Serial

AGENCY: CP+B

CHIEF CREATIVE OFFICER: Ralph Watson

EXECUTIVE CREATIVE DIRECTOR(s): Dan Donovan

  1. ART DIRECTOR(s): Nicole Karalekas, Bryan Denman
  2. COPYWRITER(s): Ross Saunders

COPYWRITER: Chris McMahon

DESIGNER: Ryan Dixon

INTEGRATED HEAD OF VIDEO: Kate Hildebrant

EXECUTIVE INTEGRATED PRODUCER: Deb Drumm

SENIOR INTEGRATED PRODUCER: Jessica Coccaro

PRODUCTION COMPANY & CITY: Brother, Los Angeles

DIRECTOR: Theodore Melfi

HEAD OF PRODUCTION (PRODUCTION CO): Monica Reimold

CEO, EXECUTIVE PRODUCER (PRODUCTION CO): Rich Carter

PRODUCER (PRODUCTION CO): Sean Hobbs

DIRECTOR OF PHOTOGRAPHY: John Lindley

POST PRODUCTION & CITY: Method Studios, New York

EDITORIAL COMPANY & CITY: Cut+Run, New York

EDITOR: TG Herrington

MUSIC COMPANY & CITY: JSM, New York

COMPOSER: Joran Lieb, Joal Simon

SOUND DESIGN COMPANY & CITY: Sonic Union, New York

SOUND DESIGNER: Steve Rosen

EVP/MANAGING DIRECTOR: Danielle Whalen

ACCOUNT DIRECTOR: Adam Barger

CONTENT SUPERVISOR: Brice Tomlinson

CONTENT MANAGER: Alyssa Fitterer

BUSINESS AFFAIRS: Chris Herrington

COGNITIVE ANTHROPOLOGIST: Brian O’Connell

CLIENT TITLE & NAME(s): Neha Parikh, VP/General Manager, North America, Mike Wolfe, Sr. Director of Brand Marketing, Nick Hayes, Director of Advertising, Melissa Nguyen, Brand Manager

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