Country Inns & Suites By Carlson, the largest hotel chain in parent company Carlson Rezidor Hotel Group’s portfolio with 470 locations worldwide, appointed Campbell Ewald as its agency of record following a competitive review.
Campbell Ewald replaces incumbent Olson, which had held the account since early 2009. The agency will be tasked with creating integrated advertising and communications for the brand, as well as handling media buying and planning duties.
The appointment sees Campbell Ewald on a bit of a roll, marking its third new business win in three weeks following Travelocity and Empire State Development. New work is expected from the agency sometime next year.
“After an extensive review, Campbell Ewald proved to be the best agency to take the Country Inns & Suites brand into the future,” said Aurora Toth, vice president, brand marketing, Carlson Rezidor Hotel Group. “We look forward to working alongside the team at Campbell Ewald to reposition and strengthen the brand with the ultimate goal of raising its awareness and attracting a younger generation of guests.”