Longtime NASCAR sponsor NAPA Auto Parts just launched its first spot of the year for the auto racing giant. The campaign stars stock car racer Chase Elliott, who’s not even drinking age but apparently has enough swagger to attract overenthusiastic pitchmen like the one in the ad above.
Created by VML, which has served as NAPA’s agency of record for well over a year, the spot features our fake NAPA pitchman trying to get Elliott to embrace merchandising — albeit via a handful of bad product ideas including dipsticks and blow-up dolls.
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While Elliott obviously isn’t taking the bait, his buddy, veteran NASCAR driver Dale Earnhardt. Jr., is totally into it.
Let the hijinks ensue.
Agency: VML
Client:
Chief Creative Officer, Debbi Vandeven
Executive Creative Directors, Aaron Evanson and John Godsey
Group Creative Director, James Holden
Creative Directors, Steve Martin and Derek Anderson
Senior Copywriter, Rob Schneider
Senior Art Director, Eric Thompson
Senior Producer: Shaun Campbell
Managing Director, Client Engagement: Jen McDonald
Group Director, Client Engagement: Susan Clements
Supervisor, Client Engagement: Ashley Renken
Senior Account Manager, Client Engagement: Laura Picicci
Production company: Rabbit
Director: Tim Abshire
Edit house: 19 Below