Copy Conundrums

By Matt Van Hoven 

Not to be insensitive, but as I combed the wires this morning, as I do everyday, I got a good laugh from the headline you’re about to read. Yeah, it’s immature of me to point this out, but seriously, who comes up with this stuff?

“Breakthrough Optical Technology To Assess Colon Cancer Risk, Accuracy”

Cue sighs.