Coping with Disbelief is a (Fake) Real Deal Problem

By Matt Van Hoven 

Publicis Modem brings us a semi-funny ad about irrational disbelief syndrome. Uh, apparently no one thinks you can have a good tasting while high-in-fiber cereal. Sha sha shaa, amateurs.

One potential area for problem: the ad mentions disbelievers in science. You know, like creationists who think science is a fad, or something. Frankly, I don’t want to live in a Godless, good-tasting-fiber-cereal-less world. Can’t I have it both ways?

Client: General Mills
Brand: Fiber One
Agency: Publicis Modem
Executive Creative Director: Patrick Clarke
Creative Director: Roald van Wyk
ACD/Art Director: Jonathan Goldberg
Snr Copywriter: Chris Stevenson
AD: Jennifer Hays
Agency Producer: Megan Kelly
Project Manager: Erick Machado
Technical Lead: Drew Ziegler
Production Company: Hero Content
Executive Producer: Mike Downey
Director: Joe Schaak
DOP: Andy Lilien
Editor: Catherine Gionfriddo
Post Production Supervisor: Tony Sandoval
Sound Design: Ian Glaum/Michael Southworth