CamSpace is an Israel-based company specializing in technology that connects your Web cam to various Web tools. Here is a demo of their software that can turn something as inane as a soda can into a gaming tool.
In the video you’ll see a guy hold a Pepsi up to his computer screen. On the screen is a Coke can. Nothing happens. When dude holds a Coke can to the monitor, his Web cam recognizes the image and “unlocks” a simple game, which then uses the can as a controller. It’s probably easier if you just watch.
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Think of the possibilities! Tools like this could motivate people to actually visit your clients’ microsite. Or not.
Via AdsOfTheWorld