Conscious Minds Pays Tribute to Kobe Bryant for Nike

By Erik Oster 

Portland/Los Angeles-based creative content studio Conscious Minds created a tribute to Kobe Bryant for Nike, promoting the launch of the new Kobe 11 shoe line. 

The online spot, entitled “Be Courageous” features jazz pianist Robert Glasper, who puts together a sort of “Kobe theme song.” Shot in black and white by director Andy Hines, the ad intersperses footage of Glasper composing and rehearsing the track with his band with some of the best and worst moments Bryant’s career. It ends with the tagline “Bring Your Game” and by directing viewers to a SoundCloud page where they can hear the full track. The song was clearly a labor of love for Glasper, who appears to go through great lengths to celebrate Kobe and “sounds champaion-y.” Just the first of eleven online spots in the “11 Lessons From the Master” series for the brand, you can expect plenty of Bryant tributes to come. 

Client: Nike

Agency: Conscious Minds
Managing Partner: Blake Heal
Account Director: Travis Harper
Senior Producer: Daniel Kiedis
Creative Producer: Veronica Turner
Creative Director: Cameron DeArmond
Art Director: Drew Shafer
Senior Writer: Michael Bishop

Production Company: Conscious Minds
Executive Producer: Blake Heal
Head of Production: Jeff Keith
Director: Andy Hines
Director of Photography: Stefan Weinberger
Producer: Mat Lancaster
Production Design: Alison Hepler

Post Production: Conscious Minds
Post Producer: Peter Garriott
Editor: Dominic Laing
Sound Mix: Nick Michaud
Colorist: Michael Bosman