Conil has a new broadcast spot for 2014 FIFA World Cup Brazil sponsor T-Mobile featuring Shakira.
Entitled “Goal,” the spot imagines what it would be like if soccer had the same kind of crazy restrictions some wireless carriers have. She of the honest hips performs in celebration of a goal when the festivities are interrupted by a referee. “Unlimited headers while abroad are not included in your contract,” says the ref. “No goal.” The spot concludes with the message: “T-Mobile is changing the rules of the game,” before informing viewers they now offer “Unlimited global data and text” for “no extra charge.” It’s a bit goofy, but it’s a simple way to communicate T-Mobile’s offer, and with Shakira’s star power behind it the spot is sure to get people’s attention.
“Goal” will debut on ESPN tomorrow during the T-Mobile sponsored “Countdown to Brazil” program, with a Spanish-language version appearing on Univision and Fútbol de Primera. T-Mobile will also be offering unique FIFA mobile content to customers, including “mini feature video packages calling out the highlights of the day including ‘Goal of the Day,’ ‘Save of the Day,’ and ‘Team Spirit of the Day.'” Stick around for credits after the jump.
Credits:
Client: T-Mobile USA, Inc.
CMO: Mike Sievert
SVP, Brand Communications: Peter DeLuca
VP, Marketing: Trish Cox
Agency: Conill
VP / Creative Director: Mario Granatur
Associate Creative Director: Ruben Salavert
Art Director: Jonathan Morffi
Copywriter: Ruben Salavert
Director of Production Services: Lourdes Caballero
Producer: Krysta Rosales
VP/Director Client Services: Cilmara Santos
Management Supervisor: Annalise Rodli
Account Supervisor: Beatrice Sagaria-Rossi