Conflict Diamonds Ad Reminds Buyers to Insist on Knowing Stone History

By Matt Van Hoven 

This ad from Young & Rubicam South Africa plays on the true cost of diamond harvesting. As the film ‘Blood Diamond’ revealed, diamond mining has an acrid history, much of which is blood-soaked.

Via KissMyBlackAds

Agency: Young & Rubicam Cape Town, South Africa
Production Company: Blue Panther Films
Producer: Warren Meltz
Director: Grant De Sousa
Cinematographer: Roy Zetisky
Editor: Eben Smal &#151 Priest
Soundtrack: Simon Malherbe
Creative Director: Clinton Bridgeford
Copywriters: Emily Veitch, Ismaeel Chetty, Deanne Longmore

More:HTC Hopes To Shine with 2 Million Diamonds This Year