It’s been a few months since we’ve heard about the goings-on at Commerce Bank, which parted ways with Kansas City-based agency Bernstein-Rein after 14 years this past summer. Well, the financial institution has finally made a decision and has appointed Olson as its new agency of record. The Commerce win comes just a week after the Minneapolis-based full-service digital agency took over on North American duties for electronics brand Sharp.
Regarding the move to Olson, which follows a national agency search, Commerce EVP/corporate marketing director Eric Steinhouse says, “We talked to a number of outstanding agencies, but Olson’s strategic and multi-channel expertise set it apart. They connected with us, and they connected all the dots.” As AOR, Olson will pretty much handle it all, from strategy and research to advertising, media buying/planning and analytics for Commerce, a 148-year-old brand that boasts 200 banks from Illinois to Colorado. Sources tell us that Olson beat out Richards Group and Rodgers Townsend for the Commerce account.