McCann is trying to make their brand be hear. This time, they’ve used New York office head Nina DiSesa, who is also bumping up her profile these days, with a video talking about their recent Mastercard campaign. She goes on to speak about effective advertising and how important the brand is in the consumer’s life. She also dabbles in the metrics, as well as why creatives are needed in this business and why user generated video won’t take over from agency created content. Actually, she has a ton to say about creativity. Hmm… to bad McCann ain’t so creative.
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