BBQ chain Famous Dave’s of America appointed Minneapolis-based agency Colle+McVoy as its agency of record, tasked with strategy, creative, design, media planning and buying, and digital duties in service of revitalizing the brand.
The appointment reunites the agency with Famous Dave’s CMO Alfredo Martel, whom it previously worked with when Martel served as CMO for Caribou Coffee. (That account went to Vitro in March after 7 years with C+M.)
“This is the perfect time for us to partner with Colle+McVoy,” Martel said in a statement. “Together, we have a passion for revitalizing beloved brands with wonderful stories and we are well poised to leverage the ‘sauce-some’ legacy of the Famous Dave’s brand experience.”
“We are excited to join forces with Famous Dave’s to take the brand to a whole new level,” added Colle+McVoy CEO Christine Fruechte. “We look forward to reconnecting Guests with the All American Bar-B-Que Party, while generating strong ROI for Famous Dave’s and its franchisee partners.”
The appointment comes on the heels of a pair of recent hirings for Colle+McVoy. Executive creative director Laura Fegley joined the agency early in the month and Maria Pazos joined as senior strategist last week. Late last month the agency released its “Olympic Swimmers When They Were Just Beginners” spot for USA Swimming.