Colle+McVoy Hires a New Senior Strategist

By Erik Oster 

Colle+McVoy of Minneapolis appointed Maria Pazos as senior strategist, reporting to director of insight Katie Anderson.

“Maria brings an international mindset to key global accounts, which is crucial as we expand our work internationally,” said Anderson in the release. “She has already proven herself to be a valuable addition to our team and the agency’s strategic capabilities.”

Pazos joins Colle+McVoy from GLUE, an independent agency in Bogotá, Colombia that was acquired by JWT Worldwide. She originally joined GLUE as a creative designer in 2007, was named brand planner the following year and director of strategic planning in 2011, helping to triple the size of the agency’s strategic planning department during her tenure. While with GLUE she worked with clients including Coca-Cola, Nike, Energizer, Mazda, Kellogg’s, Nokia and Clorox.

Pazos’ appointment follows the arrival of executive creative director Laura Fegley last week, as well as a pair of design promotions at the beginning of the year.

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