Minneapolis agency Colle McVoy added Digitas veteran Jessica Henrichs to its senior leadership team.
Henrichs joins Colle McVoy as managing director, head of client growth. She will be tasked with leading the agency’s brand leadership group and overseeing client partnerships while also augmenting Colle McVoy’s digital and data science offerings. According to a press release, her arrival comes after 12 years of consecutive growth for the agency.
“Jessica is an amazing brand and business transformation specialist, [a] trusted strategic advisor and dynamic leader,” Colle McVoy CEO Christine Fruechte said in a statement. “As we continue to create industry-defining work, Jessica is a pro at helping clients find groundbreaking solutions that change consumer and customer behavior.”
Henrichs arrives from Digitas, where she spent the past nine years and most recently served as evp, head of account management and global client lead. Before joining Digitas as an account director in Dec. 2010, she spent nearly a decade at CBS Corporation, where she served as marketing/promotions director.
“I always believe you should choose your next job based on ‘who’ over ‘what.’ I immediately felt connected to the leadership team at Colle McVoy and the shared vision for what’s next,” Henrichs said in a statement. “In a world where competition is coming from so many channels, there will always be a need for what the agency does best: purpose-driven, transformative work that’s at the core of what clients struggle to do themselves but can’t afford to live without.”