Last night on the Colbert Report, Stephen Colbert thanked Miracle Whip (agency: McGarry Bowen) for buying all of last night’s episode’s ad space as a means to strike back at his pro-Mayo PSA, saying, “Miracle Whip, I know when I’ve been bested. Thank you for buying ad time on my show because let’s face it revenue is down throughout the television industry and I could certainly use the money, to buy more delicious mayonnaise.”
Only one question remains: where’s Hellmann’s Mayonnaise in all this? Har har, watch the clip below. The spot that ran during the commercial break is after the jump.
(note: if there was an award for best media buy — there probably is — we’d nominate this one.)
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More: “The Miracle Whip Strikes Back, Uses Media Buy for Hostile Takeover”