Coke Zero Taps Ogilvy for Global Creative Work

By Kiran Aditham 

Marketing Week is reporting that Ogilvy was awarded global creative duties for Coke Zero, which was handled by a variety of shops throughout the world including VCCP in the U.K. and McCann Erickson Guangming in Asia-Pacific.

While O&M’s Paris office will lead the global creative efforts, sources familiar with the matter tell AgencySpy that Ogilvy’s U.S. team led the way in winning the pitch, which MW says was “competitive.” From what we hear, Ogilvy beat out global incumbent Wieden+Kennedy Amsterdam as well as BBH in the review.

According to Marketing Week, Ogilvy’s Paris office will now be tasked with finding new ways to promote the soft drink, obviously.

Update: Coca-Cola, like Nike for example, has a complex agency relationship and to answer one commenter’s question, Crispin is still the U.S. agency for Coke Zero from what we hear, but Coca-Coca also has “global agency alignments” and how this Ogilvy news will impact regional ones is yet to be determined. We’re checking with Coke on the matter.

Update 2: Coke folks tell us that the Ogilvy appointment “will not affect local market agency relationships” with Coke Zero.