Though nearly 50-years-old and aware that most moviegoers consider him to be insane, Tom Cruise will never miss an opportunity to star in yet another Mission: Impossible film, the fourth in a movie series that’s become for Cruise the equivalent of Die Hard for Bruce Willis. And, because all new Mission: Impossible movies feel like they have to outdo the previous installment in the “high-flying action” department, we see Cruise bungee jumping off of Dubai’s Burj Khalifa, the world’s tallest building. How did Cruise muster the courage to do stunts this extreme? Chalk it up to a whole lot of Scientology mixed with a dash of Coke Zero.
As Mission Impossible – Ghost Protocol‘s December 21 release date nears, we’re sure to see quite a bit of this cross-promotional campaign with Coke Zero, the official beverage of rogue government spies who play by their own rules. Aside from the above spot, which will run on globally TV and in cinemas, the campaign features a website visitors can unlock hidden content by completing a series of “missions.” The same interactive content will also be available through social gaming platform SCVNGR on iPhone and Android. So, who’s ready to eat their popcorn out of Mission: Impossible and Coke Zero branded bags for the next few months?
Credits-wise, the spot was co-produced by Paramount & Coke Zero in-house, and the print/packaging/digital graphics (as well as the CokeZero.com/Mission microsite) were all designed by Iconologic out of Atlanta.