Code and Theory NY Redesigns Finlandia Site

By Erik Oster 

Code and Theory New York have redesigned the website for Finnish vodka brand Finlandia, giving it a sleek new look.

The new site features a unique and unusual visual design that lends itself well to the brand’s “To the life less ordinary” tagline. On the site “a singular access point icon has replaced the fixed navigation, the logo surfaces only when necessary, and product-specific sections like “Drinks” are more about cocktail inspiration than a recipe archive.” The site invites viewers to scroll down the page for a cinematic experience, ending with a 1:06 video (featured above) that correlates with the rest of the site. That all of it is rather strange (in a very Nordic kind of way) and doesn’t make a ton of sense, again, completely fits the “life less ordinary” attitude the brand is promoting. Intended reaction (I’m guessing): “I have no idea what’s going on, but it kind of makes me want some vodka.” Check out the site for yourself, and stick around for credits after the jump.



Advertised brand: Finlandia Vodka
Title: Finlandia Vodka global website redesign
Agency: Code and Theory: New York, NY
Agency website:
Creative Director: Brad Dixon
Design Director: Chris Delia
Associate Creative Director: Paul Cooper
Associate Creative Director: Michelle Spivak
Copywriter: Nick Francis
Creative Strategy Director: Corey Gehrt
Creative Strategist: Saeid Vahidi
UX Designer: Sune Matras
Technical Director: Anthony Bovasso
Engineering Team: Nils Stolpe, Aaron Hitchcock, Anthony Paparella, Richard Lehmann
Quality Assurance Engineering Team: Maryna Ulasava and David Hyun
Producer: Ryan O’Rourk
Account Directors: Alexis Dorenter and Katie Resch
Published: January 30, 2014