Heimat, Berlin are behind a campaign for CNN International that marks the fall of the Berlin Wall in 1989 and simultaneously launches CNN International’s new slogan: Go Beyond Borders. It’s been 20 years since the wall fell and in that time Berlin has changed dramatically. The effort sought to remind passersby where the wall stood, and share the stories of those who tried to escape East Germany.
Some 40 kilometers (about 25 miles) of tape bearing the CNN logo were laid out to show where wall once stood. In some cases the tape ran through restaurants and other buildings erected in place of the legendary wall.
Posted above is a case study from the campaign. Credits are after the jump.
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Client: CNN International
Chief Creative Officer: Guido Heffels
Creative Director: Myles Lord
Art Director: Carsten Schubert
Copywriter: Nikolai Diepenbrock
Graphic Design: Erik Prautsch
Research: Nikolai Diepenbrock
Art Buyer: Jessica Valin
Tape Art Design and Installation: El Bocho